Find answers to common questions about KinraLab™ and how we help you discover and express your authentic style.
All questions
KinraLab is a style intelligence platform that helps you connect who you are with what you wear. We start with your identity — your personality, values, and character — and translate it into practical wardrobe choices through intelligent, personalized tools. It’s not about following trends or dressing for your body type. It’s about making style choices that feel right, reflect who you are, and actually work for your life.
Not exactly. KinraLab is more than a virtual stylist — it’s a style intelligence platform. We don’t just give you outfit ideas, or browse items you request. We help you understand your personal style through AI-powered tools so that you know what to look for in the first place, and then support your day-to-day decisions with logic and emotional clarity.
But we don’t believe AI can (or should) replace human stylists. That’s why KinraLab also connects you with real stylists who speak the same Style Identity language — to offer guidance, solve styling dilemmas, and support the parts of the journey that need human judgment, not automation.
Absolutely. KinraLab isn’t about trends, fashion or designer labels. It’s about feeling more like yourself in what you wear. Whether you’re just starting to explore your style or looking to refine it, we give you tools to feel more confident and aligned.
Yes — all core features available in our first release are free for individuals. That includes the Style Discovery, Style Tools, Style Lab, and your personalized Curation.
As we grow, we’ll introduce advanced features designed specifically for stylists and other professionals, which may be part of a future subscription. But our commitment remains the same: to keep the core experience accessible for anyone looking to express their identity through style.
Absolutely. Our system is identity-first — not based on age, size, or body type. Your Style Identity is about who you are as a Person, which means KinraLab works for all bodies and all life stages. We always say “we dress the Person, not the body”.
Yes — KinraLab is available globally, and works regardless of location. Some shopping links may be region-specific, but we’re working on expanding global access to more curated recommendations. We are also working on making KinraLab available in more languages beyond English.
Right now, KinraLab covers womenswear. We're actively working on expanding to menswear — stay tuned and make sure to sign up to be notified when it's available.
Our Discovery is a conversational experience powered by AI, designed based on decades of experience in styling. Through image prompts and self-reflective questions, you’ll define your Style Identity in three adjectives. It’s dynamic, intuitive, and designed to be an intelligent conversation, not a scripted quiz.
Unlike generic style quizzes that box you into fashion categories, KinraLab uses a conversational approach to help you define your unique Style Identity in three words. It is personalized, dynamic, and deeply grounded in who you are.
Your style words are human descriptors — like Minimal, Elegant, or Relaxed — that reflect your personality and how you want to feel. These words become your compass, helping you choose what to wear, shop intentionally, build outfits, and evolve your wardrobe with consistency and self-awareness.
Three adjectives give enough dimension without overwhelming you. They allow for balance and range, while still being simple enough to guide real-life decisions. Two often feels too narrow; four can become confusing. Three is just right for clarity and creativity.
Your core Style Identity is rooted in who you are — your values, your pace, your presence — and it doesn’t shift often. That’s why we encourage you to first explore how to express it in practice using your tools and Style Lab. As you apply and reflect, you’ll gain clarity on what works and what doesn’t.
If, over time, you feel a real shift or want to explore a new perspective, you’ll have the option to retake the Discovery — though it’s designed to be a meaningful, not frequent, experience.
Your Style Identity adjectives are mapped to specific proportions, colours, fabrics, accessories, and silhouettes. We use a mix of AI, styling expertise, and data intelligence to translate those into personalized recommendations — using logic you can actually apply.
Each of your three words comes with a visual guide. You'll see how they translate into outfit elements — like silhouettes, textures, or accessories — so you can build looks that feel aligned. It’s a system you can apply to your own wardrobe or use for future purchases.
Your Curation is a continuously updated feed of products that match your Style Identity. It’s not about buying more — it’s about seeing fewer, better-aligned options that actually feel like you.
No. KinraLab is about clarity, not consumption. You can use all style insights and tools without ever shopping. But if you do want to add anything to your wardrobe, we help you do so more intentionally.
Yes. Your Style Feed includes real, shoppable items that align with your words. They link out to partner retailers — always curated to reflect your style.
The Style Lab is your personal style playground. You can upload your wardrobe, reflect on what fits your Identity and what doesn’t, explore curated product suggestions, and track what you love or avoid — all in one place. It’s where your Style Identity turns into everyday decisions.
Yes — our Style Lab lets you upload your closet and do a digital wardrobe review by reflecting on what aligns with your Style Identity, and deciding what to keep, remove, or add. The same way, you can also upload the item you are thinking of buying (if it is not from our Curation) and evaluate how it will fit in your style and existing wardrobe. It’s a powerful tool for rebuilding your closet with clarity.
We’re just getting started. Beyond your personal Style Identity, we’re building even smarter ways to support how you discover, decide, and express yourself — from wardrobe planning tools to on-demand stylist guidance to deeper integrations with brands you love.
All of it is designed to save you time, reduce decision fatigue, and make style feel more aligned — every day. Stay tuned, and make sure you're registered to be the first to know.
Yes — stylist tools are in development. Our vision is to enable stylists to work with clients using a shared language: the Style Identity. You’ll be able to offer aligned advice, save time, and support your clients more personally and efficiently. Sign up to get early access.
Retailers and brands can use KinraLab to understand their customers on a deeper, identity-based level — not just through trends or transactional data. By integrating Style Identities into product discovery and curation, retailers can:
KinraLab creates clarity for customers, and efficiency for retailers — helping both sides find alignment faster, with less noise and more intention. Reach out to learn more about a partnership with us.
Yes — KinraLab is designed to work seamlessly across desktop and mobile. You can access all the same features on your phone or tablet. We might build a separate mobile app later on, but right now there is no need to download an application; just access our platform on any device.
We take your privacy seriously. All Discovery inputs and personal data are stored securely. We do not share your identity, responses, or behavior with third parties. We're building KinraLab with trust at the center — because identity is personal, and your data should be too.
We'd love that. KinraLab is constantly evolving — just like the people it's built for. You can help by sharing your feedback, telling us what worked (and what didn't), as well as inviting others who care about intentional style.
The more you engage — by saving, liking, or removing items — the smarter your Kinra experience becomes. We're always listening, always learning — and always building with clarity, ease, and you in mind.