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Starts with identity
An AI-guided conversation captures the customer's style identity, based on their personality and lifestyle.
Partnerships
For Brands & Retailers
Turning identity into loyalty.
KinraLab starts with the person. Not what they buy, but who they are. That understanding drives intent, conversion, and lasting loyalty.
What KinraLab solves
Personalisation that starts with the person.
You know your customers by what they browse and buy. That's behaviour, on one site. Every profile resets when the customer leaves, and who they are underneath stays invisible. KinraLab starts with the person: not just what they buy, but who they are.
How it works
A living style profile that you plug into.
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Evolves over time
The customer adds their wardrobe and shares what they actually wear, like, and dislike.
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Built around the customer
The profile is theirs and follows them from shop to shop. They shop on your site, and we add their purchases to their wardrobe.
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Intelligence at scale
Across every customer, you see which style identities engage with your products, and which you're not serving yet.
The result
Relevance becomes confidence becomes loyalty.
KinraLab shapes customer decisions across the whole journey, from first browse to repeat purchase.
Intent
Customers who know what they need
Customers are expected to know what they want. Often they don't, so they browse and hope something clicks. KinraLab helps them understand what suits them. That clarity drives real intent.
Conversion
Confidence to buy
They see why a piece fits who they are, not just that it's in stock. That's what moves a customer from browsing to buying.
Returns
Fewer returns
Impulse buys often come back. KinraLab helps customers make intentional choices, matched against their real wardrobe, what they already wear and love, so it's right the first time.
Loyalty
Loyalty that lasts
When a brand matches someone's identity, the customer returns for more. It's what they'll actually wear and love.
Not clicks. People.
Knowing each customer's style identity powers personalisation that's actually relevant. Real-life signals sharpen it continuously. At scale, that intelligence feeds back into business decisions, so relevance and results keep climbing.
Working together
Two ways to bring identity into your business.
Both connect to your existing e-commerce. The difference is where the experience lives.
On the platform
Inside KinraLab
For brands who serve a focused set of identities
Onboard your catalogue onto KinraLab. Your pieces reach the customers they're right for, inside a wider identity-led experience.
- Your products meet the customers whose identity they fit
- A full identity experience you don't have to build
- Customer intelligence on who your audience really is
- A light technical integration
Let's explore what this looks like for you.
Partnerships begin with a conversation, not a contract. Tell us about your brand and we'll show you what identity-led retail can do.